Yes, the Heidi Chronicles always has been held up as a play about women -- which it is. For me, though, it has always also been about looking back, in sadness and in laughter, in order to keep moving forward. Whatever your gender.
What to do about the American family? Depending on where you stand, the poor thing needs to be either preserved in its traditional form or extensively modernized. And what about the American family drama?
"Storytelling" has been marketing's go-to buzzword for a couple years running. And rightfully so. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to your brand and make you unforgettable.