iOS app Android app

Peter Guber

How to Grow a Crowdworthy Campaign

Kare Anderson | Posted 09.02.2016 | Impact
Kare Anderson

Why, exactly, did the famous #ALSIceBucketChallenge raise over $100 million within a couple of months? And what spurred people to support the challenge by creating more than 17 million videos that were viewed more than 10 billion times on Facebook alone?

Why Others Will Share "Our" Story

Kare Anderson | Posted 06.15.2014 | Business
Kare Anderson

It is easier to stick a new idea in someone's mind if you can attach it to something that is already familiar to them.

Pull Others Closer and Feel Better Together

Kare Anderson | Posted 11.14.2013 | Healthy Living
Kare Anderson

These three true stories share a vital trait that can you can adopt to boost your mood -- and your value and visibility with others -- as an individua...

Spread Your Key Idea That Turns Your Life Into an Adventure

Kare Anderson | Posted 08.28.2013 | Home
Kare Anderson

In describing how we can "build influence in a world of competing ideas," Butman suggests that we look for "iconic moments," even from childhood, where an insight grabbed hold of you and persists in your thoughts.

How Storytelling Can Transform Education

Gregoris Kalai | Posted 06.12.2013 | College
Gregoris Kalai

A story, in its purest form, is possibly the most human way to communicate. Yet with the advent of technological and scientific advances, this forgotten art has taken a backseat to other, more data-driven, ways of communication.

How to Add to Your Life by Subtraction

Kare Anderson | Posted 12.17.2012 | Home
Kare Anderson

How clever of Matthew May to design Laws of Subtraction as a "hook" -- something concrete around which we can gain clarity in our own thinking and are pulled into contributing relevant ideas to his six smart laws to simplify work and life.

Consumer-led Storytelling: Brand Communication in a New Age

Omar Kattan | Posted 10.11.2012 | Business
Omar Kattan

Storytelling in a marketing context is a device that takes full advantage of the online environment of modern consumers and involves them into the brand's marketing message (story).

Hollywood Heavyweight: Obama Is A Dud

The Huffington Post | Kia Makarechi | Posted 08.24.2012 | Entertainment

Mandalay Entertainment CEO Peter Guber is known as one of the most successful movie producers currently working, having been an integral part of "Batm...

It's the Story, Stupid

Peter Guber | Posted 05.25.2011 | Business
Peter Guber

Business people are human beings who grew up listening to stories, just like everybody else. So in business, if you fail to transport your listener emotionally, you will lose your audience.

Why Peter Guber's Book Tell to Win Is a Game Changer

Arianna Huffington | Posted 05.25.2011 | Home
Arianna Huffington

I've known and loved Peter Guber for many years, but that isn't the entire story of why I'm so excited about his new book. In fact, not only do I share his passionate belief in the power of narrative, I've based my entire career on it. READ MORE Bill Maher Saves the Oscars... At Least for Me: For my money, this year's Academy Awards telecast was the funniest in ages. No, not because of the show itself, but because I watched the show sitting next to Bill Maher at the Vanity Fair dinner at the Sunset Tower Hotel. Bill kept up a running commentary that put the on-screen patter to shame. READ MORE

Travel as Storytelling

Richard Bangs | Posted 05.25.2011 | Home
Richard Bangs

This week my old friend Peter Guber has published a new book, Tell To Win, which describes, from personal experience, the power of storytelling in business and life.

Getting good advice about storytelling from Lynda Resnick

Craig Newmark | Posted 05.25.2011 | Impact
Craig Newmark

Hey, nerds need help getting more effective helping the causes they believe in, and Lynda gives really good advice from a lot of real-life experience....

Books To Movies

Peter Guber | Posted 05.25.2011 | Home
Peter Guber

The list that I've created doesn't mean it is the best or worst movie, but that it is the best adaptation of a book to a movie.

Arianna Huffington Speaks at Big Task Weekend

Mark Goulston, M.D. | Posted 11.17.2011 | Healthy Living
Mark Goulston, M.D.

In the end it's not about whether they win or lose or even how they play the game, it's about whether together the people with the power to change the world will use it to do so.