Peter Ueberroth, who ended up with a nearly $250 million surplus from the 1984 Olympic games in Los Angeles, was named TIME's Man of the Year in 1984 and brands have been leveraging that gold ever since.
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The lights are about to go out on Beijing 2008, and -- guess what -- there's already talk of a Georgia-related U.S.-organized boycott of the 2014 Winter Olympic Games.
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