Viral marketing is the fastest and quickest way you can spread a message. Just ask Justin Bieber. But for every hit content piece that goes viral there is an Internet dump of content that got discarded or deemed irrelevant because no one saw it.
The video opens up on smiling laughing children. It's your normal "Happy" video -- joining videos from America, Germany, Egypt and Australia, to name a few -- but there's a slight twist to it: The people in the video are Syrian.
As a lawyer, I argue daily and with gusto because I am fiercely protective of my client's interests. However I am not in the habit of sacrificing my happiness health to effectively argue, and neither should you.
Why should rabid capitalists like us care about anyone's happiness but our own? Think of it as enlightened self interest. Dozens of studies in the past few years all reach the same basic conclusion on this point -- happiness is achievable, and a happy society is more profitable.