Viral marketing is the fastest and quickest way you can spread a message. Just ask Justin Bieber. But for every hit content piece that goes viral there is an Internet dump of content that got discarded or deemed irrelevant because no one saw it.
Too many businesses lunge toward the latest app or social media stunt without considering their identity as a brand, and how their media strategy works. In the process, consumers end up confused and detached.
Anyone who's a fan of hip-hop automatically knows that when someone mentions the King of the South, it is T.I. It's hard to imagine, but T.I signed his first major record deal back in 1999 with Arista records.