When I participated in a breast cancer walk I was given a bright pink shirt with the word "survivor" in bold on the back. We survivors would all march together as a collective vision of hope and success. I felt awkward being paraded that way, as though I were a shining example of not dying.
This film urges us to look hard at what charities like Komen are really saying about breast cancer, those who have it and the companies trying to "pinkwash" themselves, insulating themselves from criticism.
In the new documentary, Pink Ribbons, Inc, producer Ravida Din and director Léa Pool look at how the activism surrounding a pressing women's issue was co-opted by corporations and diverted into high-profile, soft-focused fund raising activities.