Unfortunately for food companies, the Internet genie is out of the bottle and there's no turning back. So instead of commissioning studies that demonize the Internet, social media and/or "moms with food fears," food companies should take to heart the one simple lesson to be gleaned from the many recent successes in Internet food activism: Consumers want transparency.
So on Monday, October 1, is World Vegetarian Day--the kickoff for Vegetarian Awareness Month than runs throughout October. If you've been toying with the idea of going vegetarian, then let me be your cheerleader, and let the following lists inform and inspire! Good luck...and please share your journey!