Good business. Better health. And a Godly connection. Sounds like a no brainer. Why, then, aren't more of us incorporating Thanksgiving at work and in our lives?
Social engagement managers fear a lot of things: typos; dead links; people asking if you "just tweet for a living"; and tweeting from the wrong account in Tweetdeck, or worse, on mobile late some Friday night... But if there's one thing we don't have to fear anymore, it's building our following and justifying our job's importance, thanks to Gary Vaynerchuck's new book, "Jab, Jab, Jab, Right Hook."
So what can we do to bridge the summer gap? How do you create an environment that has continual professional learning for teachers? How do you get the best research to them year-round? How do you find the best research?
This year people will spend more time on digital media than watching TV. TIME TO FREAK OUT!!!! You could loose your sh*t, or you could do the smart thing and cash in on the fear by becoming a social media expert.
Research in 2001 suggested that seniors were skeptical of technology and would be slow adopters given their beliefs that the effort to learn might not be worth the end results.
These Pins may or may not solely exist to inspire feelings of inadequacy and confusion. Who are these people and what do they do with their days?
Getty may have 80 million images, but Pinterest has one of the most actively-engaged communities on the web. But is community enough to cut through the clutter of the increasingly-crowded mobile photography space?
Opting to stay in when the weather is chilly doesn't have to mean ordering Chinese take-out and watching Scandal in your jammies (though, that is perfectly acceptable). If you want to turn up the heat, try these 5 ideas that will make a Saturday night in way better than going out on the town.
Be relevant, be personable, and don't just spam everyone with the same message. At its core, social media is about the long run, building relationships, and lifetime value, but keep an eye out for the easy sale along the way.
Live your messy life and don't apologize for it. Don't scrub the ink off your toddler's arms before you Instagram it or move the dirty pile of laundry in the background. Because your real life moments are a beautiful mess.
The data shows year-over-year growth for Facebook, Pinterest, Twitter, YouTube, and LinkedIn, decline for StumbleUpon and Reddit, and unimpressive numbers from Google+.
Just like trick-or-treaters on Halloween your community members should feel like you've created a unique world for them. You are taking them on an exciting journey. In the spirit of Halloween, here are three tips to help you create that wow experience for your community members in social media.
The wall of permanence around images has been breached. Now images can be "sampled" like music and combined into new forms. They can be enhanced with powerful elements not in the frame when the shutter was snapped.
No one loved Pinterest more than me. However, like any doomed relationship, Pinterest had a few deal-breakers I just couldn't shake. People often ask me -- will Pinterest be the next Facebook? A Twitter for women? Sadly, I think not. Here's why.
It would be great to go cold turkey, but the reality is most of us are going to continue grabbing for our devices. But at least we can be somewhat intentional. Think of these like a nicotine patch. You're not giving up your drug. You're weaning yourself off it with a different delivery system.
Social marketing is a philosophy, not a platform or channel strategy. Social is about creating a story that is open-ended and portable, one that others want to participate in and share.