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Pitches

The PR Problem With Public Relations Firms

Carol Roth | Posted 04.28.2014 | Small Business
Carol Roth

Unless you are a big deal, press releases are often useless: If you are Apple or Tesla, the world will cover your press release. If you are Joe Blow or Joe Inc., nobody cares about your new product or service launch.

The World's Five Weirdest Travel Pitches

Peter Mandel | Posted 01.23.2014 | Travel
Peter Mandel

Just for fun, here's a sampling of the weirdest travel pitches that are out there right now -- flapping around, jumping up and down, and doing their darnedest to snag your attention.

How Experts Can Maximize Their Media Presence

Penny C. Sansevieri | Posted 05.25.2011 | Media
Penny C. Sansevieri

There are media leads out there for everyone, all the time. But too often, we think that as long as we respond to them, the hard part is done. That couldn't be farther from the truth. Here is a quick guide.