With all of the different media available now for reaching out to prospects, we still need email to get the job done. Sure, it's not the flashiest or the most contemporary form of communication, but it is still ubiquitous.
Most businesses realise they need to interact and engage with their customers online. The typical approach for doing this is with a website and some social media profiles. The problem with this is it can take years to build up traffic and social media followers.
Not sure why your story ideas aren't selling? If you ask an editor for advice on the best way for a freelance writer to break in to his or her publication, they often have the same response: "Read it first."
I truly believe that we can help luck along by being prepared for opportunity when it knocks. And one of the must-have tools in our storytelling arsenal is the infamous Elevator Pitch - or the "quickpitch" as I have often dubbed it.
What do Star Wars, Silence of the Lambs and The Dark Knight have in common? Well yes, they all were huge Box Office hits. But they also have a larger than life Villain. Who can ever forget Darth Vader? Hannibal Lecter or Heath Ledger's haunting version of the Joker?
I get to see the process from that side, dealing with people who want to get in the media, and people who do eventually get featured. Being in this position has taught me some valuable lessons on how to deal with the media, and of course, what not to do.
When you pitch a client, it can feel as if this is your only chance to close the deal. Fortunately, even if they say no, you both can revisit the opportunity further down the line. But it may take weeks, months or years before you get a second chance.
In life, whatever it is we are seeking will not arrive in the form we are expecting. Such is the case with raising equity in a post JOBS Act market -- something that fascinated but at the same time confused many business owners.
Many of us don't see that every detail, like the words we choose, contribute to our brand, even when we think no one's paying attention. The trick is to make our choices consciously, rather than randomly, as entrepreneurs are trained to do.
With the abundance of channels and platforms populating today's media landscape, from online and mobile to traditional print and broadcast, marketers can employ various methods to communicate their brand messages. The nuances of communicating effectively are more critical now than ever.
You're an aspiring entrepreneur on your way to beg for dollars, and you find yourself on the elevator next to Warren Buffett/Marc Andreesen/Santa. How do you make use of what could be the most important 30 seconds of your life?
While in Silicon Valley, I had some "Travel Talk" with venture capitalist David Hornik from August Capital. He gives advice on how, and how not, to give a good pitch to investors. Hint: It's all about telling a good story.