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Placebo Response

Can a Spoonful of Sugar Really Help the Medicine Go Down?

Glenn D. Braunstein, M.D. | Posted 11.10.2012 | Los Angeles
Glenn D. Braunstein, M.D.

In medicine, especially when it comes to therapies and evaluating what works and what doesn't, it's crucial even in the 21st century to be wary of what once was dubbed the placebo effect, or as it more properly should be labeled, the placebo response.