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6 Ways for Authors to Build an Engaging Platform Using Social Media

Dorit Sasson | Posted 03.05.2015 | Books
Dorit Sasson

Whether you're self-publishing or going the traditional route (or hybrid), you must map out the strategies for how you intend to build an engaging platform once you've reached those readers.

Enter the PlayMatrix

David Kleeman | Posted 12.23.2014 | Business
David Kleeman

The Internet added interactivity to the equation, and now the pace of change is accelerating -- mobile, tablets, wearable technology, increasing interaction between digital and physical play.

Proprietary APIs: A New Tool in the Age of the Platform

Phil Simon | Posted 12.28.2014 | Business
Phil Simon

For a long time now, apps like FlightAware have helped millions of air travelers track the location and status of their flights. If you're picking up ...

When the Core Is Shaky

Hans Hickler | Posted 11.16.2014 | Business
Hans Hickler

The reasons to expand always sound strategically good. They might well be, but if the core is shaky, then you are building on a bad foundation. And that is a recipe for disaster.

Support Bestselling Author Michael Hyatt by Urging the National Speakers Association To Rethink Its Name Change

Connie Bennett | Posted 09.07.2014 | Impact
Connie Bennett

In the wake of the National Speakers Association announcement at its annual convention a few days ago that it was renaming the organization "Platform,...

The New Bank Innovation Platform

Spiros Margaris | Posted 07.06.2014 | Business
Spiros Margaris

One of the greatest benefits of an open innovation platform for a financial institution is that they can honestly say that they listen to what clients and potential clients want and, perhaps, more importantly what they need.

Destined to Be an Entrepreneur

Nova Lorraine | Posted 06.03.2014 | Business
Nova Lorraine

His ability to see patterns in technology and media that are not readily apparent to most is astonishing. Join me in getting to know one of today's most forward thinking business leaders.

Mark Kelly on the Origins of Crowdfunding

Phil Simon | Posted 09.14.2013 | Business
Phil Simon

Crowdfunding is all the rage these days. Sites like Kickstarter, IndieGoGo, and hundreds of others make it easy-or, easier at least-to launch new prod...

Author Platform: Use the News to Boost Your Book & Platform

Jennifer S. Wilkov | Posted 08.12.2013 | Books
Jennifer S. Wilkov

Using the news can help boost the visibility of your book, your platform and you! Themes run through your platform and book, whether it is fiction or...

Why I'm Bullish on WordPress

Phil Simon | Posted 07.28.2013 | Business
Phil Simon

You may not have heard of WordPress, but if you surf the web every day, you're almost certainly using it. As of this writing, it powers an astonishing...

Conventional Thinking

Chris Weigant | Posted 11.12.2012 | Politics
Chris Weigant

Many have already commented how the national nominating conventions have morphed over time to become nothing more than protracted infomercials for each party. 'Twasn't always thus, however.

"Like My Book, Or I'll Slice Your Legs Off": Finally, A Foolproof Formula for Creating a Huge Internet Following

Linda Howard Urbach | Posted 11.12.2012 | Comedy
Linda Howard Urbach

How do you get readers to really "like" your book on Amazon? What happens if they hate your book and hate you, too? Well, now I've got the answer.

I Want a Platform Fight

Michael Smerconish | Posted 10.26.2012 | Politics
Michael Smerconish

The government shouldn't tell a woman who has been raped that she can't carry her pregnancy to term. And it shouldn't tell her that she must.

The GOP Should Renounce Akin's Policy, Not Just His Statements

Susan Bevan | Posted 10.21.2012 | Politics
Susan Bevan

We are not calling for a platform that solely embraces the pro-choice, however, the vast majority of Republicans can agree that a party should not endorse an extreme policy pushed by irreverent leaders who seek to limit the medical options for victims of rape.

Company Building In The Age Of The Platform: 8 Lessons From Amazon, Apple, Facebook, And Google

Phil Simon | Posted 02.11.2012 | Small Business
Phil Simon

We have entered a new age -- the Age of the Platform. Amazon, Apple, Facebook, and Google (a.k.a. the 'Gang of Four') have done nothing less than pioneer a fundamentally new way of doing business.

Hungry for High Net Worth Clients? Platform in Hong Kong and Take a Bite From the DimSum Bond Market

April Rudin | Posted 02.02.2012 | Business
April Rudin

What does Hong Kong have in common with Facebook, business intelligence software, and new mobile medical diagnostic technologies for physicians workin...

A Consideration of the Libertarian Party Platform: Part 1

Alan Krinsky | Posted 12.04.2011 | Politics
Alan Krinsky

As a Libertarian-turned-Progressive, I nevertheless remain intrigued by Libertarian philosophy. Therefore, I thought it might be of some value to undertake a serious consideration and analysis of Libertarian principles.

Google Copies Apple with Motorola Acquisition

Eliot Van Buskirk | Posted 10.16.2011 | Technology
Eliot Van Buskirk

Android has always essentially been an open-source copy of Apple iOS. Now, Google is taking another cue from Apple by uniting hardware and OS under one roof.

A College Education: It's Not a Product; It's a Platform

Michael Roth | Posted 05.30.2011 | College
Michael Roth

Bill Gates has been calling for a targeted investment in the sciences and engineering. Steve Jobs recently emphasized the arts and humanities as essential to the success of his company. So is education a PC or Mac?

Let's Get Rid of Internet Banking

Brett King | Posted 05.25.2011 | Technology
Brett King

The way we have digital banking and web presence structured today is actually wrong. The problem is, this basic structure is not the optimal configuration for customers, nor for the bank.

How to Build A Solid Social Media Platform

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

In today's world, even if you're well known in your community at large, unless you have a strong platform in the social media world, you might not exist to publishers.

Gov 2.0 Is Now Gov 3.0 Through Semantic Web

Alan W. Silberberg | Posted 05.25.2011 | Business
Alan W. Silberberg

The semantic web (Web 3.0) is coming to a Government 2.0 app near you! In one of the first International Strategic Alliances in the Gov 2.0 / Gov 3.0 ...

Will Google Editions Leave Apple And Amazon In The Dust?

Digital Book World | Posted 05.25.2011 | Books

Publishers are just recovering from the earth-shaking impact of the iPad release and the next tremor may already be on the way. It has been widely re...

People Are the Center of Gov 2.0

Alan W. Silberberg | Posted 05.25.2011 | Technology
Alan W. Silberberg

Without people, there is no technology that works beyond a few days or so. Without people, data has no meaning. The gravity of the situation rests now and will always rest with the people.

Make News Work for You

Malorie Lucich | Posted 05.25.2011 | College
Malorie Lucich

Thanks to an infinite number of blogs and the evolving cycle of 24-hour news, we are no longer restricted to news from just a few networks. Sites like Facebook are empowering people to cut through the clutter and discover the content most relevant to them.