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Political Branding

Can Britain's Conservative Landslide Cross the Pond?

Julianne Shinto | Posted 05.11.2016 | Politics
Julianne Shinto

The victory hangovers have yet to wear off for my colleagues in the U.K. But my U.S. counterparts are already asking, "How can we replicate the sweeping conservative victory here, in the States?" I have the answer and I haven't been quiet about it in the least.

Romney Associated With Rich-People Brands, Obama With Normal-People Stuff

Posted 09.27.2012 | Business

If branding is everything, it seems that Mitt Romney has a lock on the luxury vote. Likely voters associate Romney and his wife Ann with brands li...

Politics Is in Everything. Period.

Alan W. Silberberg | Posted 07.12.2011 | Technology
Alan W. Silberberg

Politics seems to be in everything now. Whether it is your home loan, your school loan; even your reproductive rights or the right to bear arms. Belie...

4 Political Concepts Ruined by Their Boring Names

David Wallechinsky | Posted 05.25.2011 | Politics
David Wallechinsky

Sometimes a policy or concept becomes popular because it acquires a catchy name. Here are four concepts in serious need of new names if they are to be taken seriously.

Howard Fineman

"Democrat" Is No Longer A Brand | Howard Fineman | Posted 05.25.2011 | Politics

According to B-school gurus, a company must create and vigilantly protect a clear, coherent message about itself if it wants to thrive in the word-of-mouth shark tank. From logo to language to logistics, it all must be of a piece. Consistency matters. A concise identity counts. Which got me thinking about the Democrats. As the lame duck tax debate slogs towards its inevitable conclusion, I'm wondering: what does the brand "Democrat" mean? If anything.

Why the Democrats Are Losing Ground As Obama Is Gaining It

Drew Westen | Posted 05.25.2011 | Politics
Drew Westen

While the president is off being the leader of the free world, someone needs to manage the blind trust of the Democratic Party before its assets dwindle like shares of Citigroup.