Say you have a successful long-established non-profit advocacy group. Or perhaps you just launched your political campaign or non-profit online. Now it's time for your organization to do a full website build (or rebuild)!
Dan Rutherford is playing by the social media rules, Kirk Dillard is one of the most engaging candidates on the Twitter-sphere, people must really want to hear what Gov. Quinn has to say, and Bill Brady writes golden tweets.
Now that the campaign's over, and the President will be inaugurated in a matter of weeks, I am no longer a representative of Obama for America. And I have a few confessions to get off my chest about this summer.
The way AdWords is used isn't always ethical. The good news is that it's cheaper for a campaign to use AdWords in an ethical manner than it is for negative campaigns to try to destroy opponents with it.
While most people would not enjoy the process of analyzing and budgeting expenditures it is something that must be done. The inefficient and useless expenditure of money can be major impediments to accomplishing your financial goals.
Frequently, citizens' votes have more to do with who they are as opposed to who the candidates are or what their ads say. That's why when it comes to winning elections in close races understanding psychographics trumps demographics.
With ads like the one Courage Campaign insists on keeping up, which proclaims, "Every year my 'cokehead' brother ruins Christmas," society tells addicts and their loves ones that addicts, not addiction, are bad.
Crucially, the president himself must become a critic. One flop may not an election make, but a second one? Can't happen. At the next rumble -- er, debate -- Mr. Obama must pull off Mr. Romney's many masks and expose his contradictions.
Looking back, it's been fascinating to track the 60-year evolution of the political ads -- from the chirpy Eisenhower and Kennedy spots, complete with jingle-like campaign songs, to the more sophisticated and harder-hitting commercials we see today.