Looking back, it's been fascinating to track the 60-year evolution of the political ads -- from the chirpy Eisenhower and Kennedy spots, complete with jingle-like campaign songs, to the more sophisticated and harder-hitting commercials we see today.
Political campaigns demand levels of trust and commitment that are best generated face-to-face. Humans respond deeply and profoundly to the unique chemistry of community that arises when we gather together.
I only wish that candidates were held to the same standards of fact that CEO's of public companies are. If CEOs were as vague, fast and loose with the facts as our candidates are, they would be in big trouble.
Ever since Nixon, Republicans have campaigned on the lessons they learned about TV back then. For a long time, those lessons served them well. The trouble is, TV is no longer our culture's dominant medium. It's being replaced by the Internet.
It's time to demand more of our legislators, and the best time to do that is when they are candidates. Your time and your money are precious -- don't waste it on candidates who do not value diversity on a very deep level.
How can we combat lies, even from the side we favor? How do we hold our leaders responsible for the truth and stand up to the fictions perpetrated upon us by Supreme Court condoned Super PACs? The first step is simple if we think to do it. Ask questions, debate and challenge.
If leading is meaning-making, those who aspire to leadership have work to do. We need a story that helps us make sense of the realities we face, calls upon core values that bind us together, engages our best efforts and our collective sacrifice.
While a challenger's presidential campaign can quickly adjust and adapt to shifting seas like a speedboat, an incumbent's campaign behaves more like a battleship, maneuvering slowly and making very large waves.
After the election those votes which we so freely give will not mean as much as those that have been bought. The corporations, the PACs, the special interest groups that dominate the elections will be heard and the voice of the voter ignored and forgotten.
Let's start with the false perception, which is that politicians have answers to our problems. (They usually don't.) Then let's get to the false expectation, which is that they will aggressively pursue solutions to our problems.
We are influenced every day by celebrities, politicians, media, and peers. If Justin Bieber stated, "I don't believe in the tooth fairy," how many little girls would stop believing in that little magical pixie?
Politics would be much better served if we approached it in the same manner that we approach life and our relationships -- that we should communicate in campaigns in the same way that we operate in our personal lives.