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Political Marketing

I'm a liberal. I eat at Applebee's.

David Akadjian | Posted 04.09.2015 | Politics
David Akadjian

People laugh when I profess my love of Applebee's. My liberal friends make fun of me because it's a chain restaurant. My conservative friends laugh because it goes against stereotype.

Business Marketing: Taking a Cue From Politics

Eliyahu Federman | Posted 10.23.2012 | Business
Eliyahu Federman

Excitement is exactly the response we strive for with our social media promotions. But we're looking to give our customers more than just exclusives; we want them to have an experience.

The Great American Ovary Debate: 2012's Super Wedge Issue

Sarah O'Leary | Posted 05.21.2012 | Politics
Sarah O'Leary

Conservative groups in particular found power and leverage with so-called wedge issues such as abortion and gay marriage in the past. With contraception, however, they've awoken the sleeping giant voting majority who don't want their ovaries to be debated.

Customer (Dis)Satisfaction and President Obama

Jenny Darroch | Posted 05.25.2011 | Politics
Jenny Darroch

The expectations placed on Obama were colossal. When there is a gap between expectations and delivery, people are dissatisfied.