In a new eBook called 101 Cool Consumer Insights, we pulled together a compilation of interesting and unexpected insights we found in our database of over 27 Million consumers and their 400+ million answers to 20,000 different questions. Here is my personal top five.
Why has Florida's Cuban American community, the number one source of political support for the harshest possible Cuba policy, shifted its views so markedly?
People asked the same question react differently to it, even in the way the question is asked, or what question they were asked immediately before. That is the BIG PROBLEM with all of the public opinion surveys you ever hear about.
Just as traditionalists once poo-pooed telephone surveys over face-to-face, so too must the modern American political pollster embrace new methodologies or risk finding themselves the punchline to the next Eric Cantor joke.
Millennials want to see action on the issues that will define our times, while Republicans largely deny the scientific reality of climate change, actively promote the involvement of big corporations in elections, and undermine our public schools.
Is all of the investment in persuasion to come this fall just an enormous waste of money?
The disturbing news is all here: Threats to agriculture from drought, danger for coastal residents and businesses from rising seas, more frequent intense hurricanes, more asthma attacks for kids, the spread of insect borne disease, and much more. But the good news is that this disease has a cure.
Obama has gained back all the ground he had lost and then some (well, "and then a little bit more" would be more accurate...). He still hasn't quite made it back to where his poll numbers were before the Obamacare website rollout, but if the trendlines continue in May, he is at least within reach of this goal for the first time since October.
If we want a clearer picture of emerging trends and the next economy, we need to better understand the effects of automation on employment, sharing on existing business models and household production on political views.
The Northeast is known as the tailpipe of our country, because so much of the nation's pollution filters through the region. This takes a heavy toll on kids. The childhood asthma rate in New England tops 10 percent -- one of the highest in the country.
In today's world, quality pollsters must guarantee their polls include cellphones, and poll consumers should demand the same.
With critical mid-terms approaching, some GOP strategists are trying to say that Republicans will benefit in midterm elections if they go on record opposing efforts to clean up our air and protect future generations from climate change. They are wrong.
I cannot recall a time of meaner politics. There was never a time when politicians of both parties were not only willing, but almost happy, to tear asunder the very fabric of our Constitution. Are you kidding? Of course we don't trust them.
We've heard what Israel Prime Minister and members of the U.S. Congress think about the interim nuclear deal the Iranian government concluded with the P5 + 1. What we don't know is how the Iranian people will react?
I have seen news stories, commentaries and tweets implying that our findings have good news for the Muslim Brotherhood, bad news for the military and surprising news about the US, Saudi Arabia and the UAE. In fact the results are far more complex and nuanced.
We put the best arguments for limiting carbon pollution -- like how the EPA pollution safeguards could spark innovation and result in a net increase jobs -- against the attacks most often used by climate change deniers and other critics backed by polluting industries like Big Oil.