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Poor Richards Almanack

Direct Marketing: Perhaps the Most Effective Way to Do Marketing on a Budget

Ira Kalb | Posted 11.08.2015 | Business
Ira Kalb

Ever since the World Wide Web began to be commercialized in 1995, the center of gravity in the marketing universe seems to have shifted toward the Int...

What Businesses Need to Know About Direct Marketing

Ira Kalb | Posted 05.30.2015 | Business
Ira Kalb

Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its "offspring" are really forms of Direct Marketing. Why?

Large and in Charge

Sophie Pollitt-Cohen | Posted 05.25.2011 | Comedy
Sophie Pollitt-Cohen

Whether you're colonizing natives in the New World or trying to keep women down without actually having to do anything, it's always good to make the people you control feel that everything is their idea.

What is Work? Part I: New Definitions

Sharon Glassman | Posted 05.27.2011 | Style
Sharon Glassman

Today, when so many Americans are out of it, changing it, and doing it for themselves, has the definition of work changed?