Now is the time when most businesses are developing their consumer outreach plans for the 2014. An increasingly popular and effective way for companies to connect with their target audiences is through experiential marketing.
After a four-months of construction, we opened the doors of the first Boba Guys store in the heart of San Francisco Mission District this past June. To call the project a labor of love would be an understatement.
Retail is changing. Commercial real estate is evolving. It's an exciting time to be at the intersection of physical space and technology. While some posit that physical retail will die, I subscribe to the belief that software will help retail evolve and become more efficient and data driven.
Now that most of us have broken our resolutions it's time to check out Flex Donuts, which is located in the dining level of Grand Central Station. Besides running Flex Donuts, Zac Young is the pastry chef at both locations of Flex Mussels.
It's no secret that the relevancy of the American shopping mall has plummeted with the rise of e-commerce, but the question still remains: What will happen to the vacant shells that previously housed America's most beloved stores?
As unique small businesses continue to sprout and help transform the economic landscape of the once-booming automotive capital of the nation, a largely untapped retail concept is quickly gaining steam.
A company so proud of its logistics technology realizes that a virtual retail store can fit inside any smart phone. Now that Wal-Mart has shrunk itself to 1,000 square feet -- the next step is to vanish altogether.