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Popular Science Book

Research Suggests You Can Literally Die From A Broken Heart (NEW BOOK)

Posted 05.21.2014 | Books

The following is an excerpt from Kidding Ourselves: The Hidden Power of Self-Deception by Joseph T. Hallinan [Crown, $25.00]. For decades, research...

Love And 6 Other Things Your Subconscious Controls

Leonard Mlodinow | Posted 07.03.2012 | Books
Leonard Mlodinow

Scientists are becoming increasingly convinced that how we experience the world - our perception, behavior, memory, and social judgment - is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed.