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Positioning Statement

Positioning: Why Argo Didn't Need a Fat Guy in a Bikini to Win an Oscar

Peter Sheahan | Posted 05.27.2013 | Small Business
Peter Sheahan

In distilling the value of what you bring into a single simple phrase, you force yourself to be razor sharp in communicating your offer. And the sharper you are in refining that value, the easier it is to engage your target market.