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Positioning Strategy

To Email or Not to Email: Is Email Marketing Relevant to your Businesses' Bottom-Line?

R. Kay Green | Posted 07.09.2014 | Business
R. Kay Green

If you are not building a strong, reliable email list, you are making a big mistake! How do you expect to generate sales for your products or services and achieve sustainable growth in your business?

The Verdict Is in: The Future of Marketing Is Social

R. Kay Green | Posted 05.08.2014 | Business
R. Kay Green

We can't deny it. It's everywhere we go, it's everything we see. It's social media and it symbolizes where we are as a society: Interconnected... and it is here to stay.

REposition, REstrategize, REinvent: 10 Tips for the "New-Age" Professional in 2014

R. Kay Green | Posted 01.23.2014 | Business
R. Kay Green

It is certainly a FACT that the world is changing. Every day, new developments in technology and society rewrite the guidelines for how we interact with our families, our colleagues, and our customers.

How Many Times Have You Heard the Word NO, NO, NO and NO Again?

R. Kay Green | Posted 01.23.2014 | Business
R. Kay Green

Where many of your peers find success is through their unbending unwillingness to let the word no become a setback.

The Social Media Effect: Are You Really Who You Portray Online?

R. Kay Green | Posted 10.07.2013 | Small Business
R. Kay Green

Through interaction with the social medium, the real and ideal selves intersect; and the ideal self is at least partially actualized. In essence, our online selves represent our ideals and eliminate many of our other real components.

6 Key Lessons From an Entrepreneur

R. Kay Green | Posted 08.03.2013 | Small Business
R. Kay Green

Becoming a successful entrepreneur isn't easy. In fact, it takes 110 percent of hard work and effort. So, how does one person successfully take advantage of an opportunity, while another, equally experienced person does not

Coopetition to Win

Schuyler Brown | Posted 07.14.2013 | Business
Schuyler Brown

Pulling free of competition with all its highs and lows, risks and rewards, in favor of the more fluid model of coopetition is like pulling free from gravity. It takes a tremendous force of will.

Draft Your Blueprint to Success! 8 Strategies for Setting Attainable Goals

R. Kay Green | Posted 06.12.2013 | Business
R. Kay Green

Like most people, you have spent plenty of time thinking about and assessing your own ideas. Now it is time to take what you know about yourself and your aspirations and use that information to help formulate your Blueprint to success.

Be Authentic! 10 Tips on How to Develop Your Brand

R. Kay Green | Posted 03.04.2013 | Small Business
R. Kay Green

A brand is a direct representation of you as well as your promise about what you will deliver to your customers or clients. You can't achieve it if you're not in tune with what you have to offer.