Contagious: Why Things Catch On established Jonah Berger as a thought leader on a subject with big implications for the future of media: why we share. As The Huffington Post launches What's Working, an editorial initiative to double down on our coverage of positive news and solutions, I asked Jonah, a Wharton Business School professor, for his insights.
In Davos last month we announced "What's Working," a global HuffPost editorial initiative to double down on our coverage of what's working. By shining a light on these stories, we hope that we can scale up these solutions and create a positive contagion. You've heard of copycat crimes. We want What's Working to inspire copycat solutions.