Most authors know that a public relations effort for their book is essential for their success. But, how do you choose the right PR firm for your book
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Most tech companies aren't the next Facebook. Most hope to earn a steady living by selling a product that solves someone's problem. These companies need marketing and promotion, too.
If you don't want to find a job, that's your business. But if you'd like to get some Denver cheddar, here are some things to avoid -- all of which I observed in the past few weeks.
A solid chunk of the appeal of Gossip Girl lies in the sense that the actors on the show really are their characters, so there was no way I was going to pass up an opportunity to meet one of the stars.
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