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Pr Industry

Are You an Apple or Banana?

Kristofer Eisenla | Posted 08.15.2011 | Business
Kristofer Eisenla

Titles are about pecking order and perceived importance - big deals in PR and in the District. But, we all know it's not really about the titles - it's about the work we do.

'The Most Amazing Press Release Ever Written'

The Huffington Post | Lila Shapiro | Posted 05.25.2011 | Business

The folks at PitchPoint Public Relations have really taken the press release genre to a whole new level. PR Newswire has posted a press release th...

"Wired" Harangue Spotlights Love/Hate Relationship Between Hacks, Flacks

New York Times | Andrew Adam Newman | Posted 05.25.2011 | Media

Journalists often call publicists "flacks" and publicists call journalists "hacks," though rarely in earshot of one another. But the gloves came off l...