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Pr Strategies

What Is Public Relations?

Eric Fischgrund | Posted 01.13.2016 | Business
Eric Fischgrund

Public relations service, one I consider to fall within and be a function of overarching marketing and communications practices, misses the boat when it comes to aligning a client's goals and its own PR strategy.

Bring Your PR Strategy Back From the Dead This Halloween

Catriona Pollard | Posted 12.27.2014 | Business
Catriona Pollard

Will you be trick or treating this Halloween? There are a number of ideas you can borrow from Halloween that can help to bring your PR strategy back...

Tablets Galore: What Future Media Means for the Industry Journalists Love to Hate -- Public Relations

Thomas Church | Posted 07.28.2013 | Media
Thomas Church

The end of printed publications has big implications for the future of PR. Campaigning for behavioural change and using words to persuade will become much harder due to the fleeting nature of the web.