Public relations service, one I consider to fall within and be a function of overarching marketing and communications practices, misses the boat when it comes to aligning a client's goals and its own PR strategy.
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Will you be trick or treating this Halloween?
There are a number of ideas you can borrow from Halloween that can help to bring your PR strategy back...
The end of printed publications has big implications for the future of PR. Campaigning for behavioural change and using words to persuade will become much harder due to the fleeting nature of the web.
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