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Pr Strategy

How to Develop a Successful PR Strategy

Catriona Pollard | Posted 11.30.2016 | Business
Catriona Pollard

Have you started noticing your competitors in the media? They have most likely started using public relations (PR) tactics to build their profile an...

Small Business PR: How to Sabotage Your PR Campaign Results

Ciara Pressler | Posted 03.11.2017 | Business
Ciara Pressler

You're thinking of going big with a PR campaign. Publicity is exactly what your small business needs, right? In my article "Small Business PR: Shoul...

The Myth of Overnight Success

Ciara Pressler | Posted 05.27.2014 | Small Business
Ciara Pressler

In the age of "Do what you love!" there is an overabundance of gurus who tell you that all it takes is passion, an idea, and a website to be a success. They are not telling you the whole story.

Getting Media Coverage: 5 Things You Need To Know

The Huffington Post/AOL Small Business | Julia L. Rogers | Posted 08.09.2011 | Small Business

Any publicity is good publicity, the saying goes, which makes free publicity even better. A mention in a magazine or buzz on a blog can put your compa...