Psychology matters in elections. Throughout my career I've seen how having confidence from start to finish impacts campaigns. Understanding your strengths puts the wind at your back. It emboldens candidates and allies, and energizes volunteers, donors and supporters. And it can set the stage for sweeping victories.
During a recent campaign stop, presidential candidate Hillary Clinton promised to make the "quiet epidemic" involving heroin and prescription opioids an important part of her presidential campaign. The world is listening right now. It's the perfect time for her to create a rallying cry against this "quiet" epidemic.
Whether we wind up with President Clinton, Cruz, Rubio or Kardashian, whoever wins in 2016 will likely appoint justices to a court that already has a precarious ideological divide. There's no way to know, for sure, what cases they'll face in a few years, but there are already some major issues that appear likely to come before the court in some form.