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Press Kit

4 Ways to Save Your Sanity By Using a Press Kit for Your Business

Paula Speights | Posted 04.09.2017 | Business
Paula Speights

So someone may have advised you to get a press kit together, but you have no idea why you actually need one. Maybe you haven't even had dealings with the press. Your business isn't that big, after all. Here's a list of reasons to fill you in on why a press kit (also called media kit) is so important no matter who you are

4 Steps to Writing a Professional Bio That Gets You Noticed

Loolwa Khazzoom | Posted 12.21.2013 | Business
Loolwa Khazzoom

As I have discovered, most entrepreneurs have a hard time discerning what is important to put into a bio and what is not. For this reason, I have without fail tossed out the working bios of incoming clients, writing brand new ones.

PR Playbook

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

When all was said and done, it was a $15 press kit. Yikes. Need I say again that there were 1,000? Remember that savings I was dipping into? It was near gone.