As I have discovered, most entrepreneurs have a hard time discerning what is important to put into a bio and what is not. For this reason, I have without fail tossed out the working bios of incoming clients, writing brand new ones.
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When all was said and done, it was a $15 press kit. Yikes. Need I say again that there were 1,000? Remember that savings I was dipping into? It was near gone.
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