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Press Releases

Writing Without Bullsh*t: An Interview with Josh Bernoff

Phil Simon | Posted 09.05.2016 | Home
Phil Simon

The state of business writing is generally dismal today. If I had a nickel for every poorly written article or blog post I've seen, I'd have quite a few nickels. Passive voice, horrible jargon, and run-on sentences make much if not most text confusing at best and downright inscrutable at worst.

50 Press Release Ideas You Probably Missed Last Month

Brian Ainsley Horn | Posted 01.29.2017 | Business
Brian Ainsley Horn

Getting exposure for your business seems like an overwhelming task at times. Just getting started is the part that stops just about everyone. One problem entrepreneurs face...not knowing what they should cover in press releases.

The Envelope, Please! Announcing The First Annual 'Blurbie' Awards for Truly Ridiculous PR

Peter Mandel | Posted 08.05.2014 | Media
Peter Mandel

As a travel writer whose inbox is always jam-packed with profound and deeply moving press releases, it started me thinking. Wasn't it high time that the finest of these works earned the recognition they deserve?

4 Steps to Writing a Professional Bio That Gets You Noticed

Loolwa Khazzoom | Posted 12.21.2013 | Business
Loolwa Khazzoom

As I have discovered, most entrepreneurs have a hard time discerning what is important to put into a bio and what is not. For this reason, I have without fail tossed out the working bios of incoming clients, writing brand new ones.

The World's Five Weirdest Travel Pitches

Peter Mandel | Posted 01.23.2014 | Travel
Peter Mandel

Just for fun, here's a sampling of the weirdest travel pitches that are out there right now -- flapping around, jumping up and down, and doing their darnedest to snag your attention.

Simple Ways to Optimize Your Press Release for Maximum Visibility

Penny C. Sansevieri | Posted 05.18.2013 | Small Business
Penny C. Sansevieri

These days, it's so easy to float a press release online that everyone is doing it. The problem is with so many releases online, it's getting harder and harder to get noticed.

5 Tips to Landing the Right Reporter to Cover Your Startup's Story

Zach Cutler | Posted 01.26.2013 | Small Business
Zach Cutler

A well-written article about your startup's latest funding round or big promotion is arguably more effective than a paid-for advertisement, and it serves as a testament of success to your investors and clients.

Someone Just Tricked The World Into Thinking Google Bought This Company

The Huffington Post | Dino Grandoni | Posted 11.26.2012 | Technology

On Monday, news broke of a run-of-the-mill acquisition for Google: It was purchasing Rhode Island-based WiFi hotspot provider ICOA Inc. for $400 milli...

8 Tips for Writing a Great Press Release

Zach Cutler | Posted 01.13.2013 | Small Business
Zach Cutler

While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.

5 Ways to Get Your Startup in the Press

Zach Cutler | Posted 01.06.2013 | Small Business
Zach Cutler

One of the most important strategies of a public relations campaign is obtaining press coverage. But getting an article written about your company can be difficult. Fortunately, there are five concrete steps you can take to get your startup covered by the press.

How to Read a Blog: An Update on Account of All the Lies

Ryan Holiday | Posted 10.28.2012 | Media
Ryan Holiday

They use the language of Woodward and Bernstein but apply it to a media world that would make even Hearst queasy. They us what George W. S. Trow called "abandoned shells." Why does this matter?

Using Social Media Networking to Get Media Attention for Your Startup

Hulya Aksu | Posted 07.30.2012 | Business
Hulya Aksu

Founders and CEOs of startups don't need to spend a fortune on a public relations firm or marketing companies when they are perfectly capable of doing a great job on their own.

Can E-Mails Replace Printed Exhibit Announcements?

Daniel Grant | Posted 05.25.2011 | Arts
Daniel Grant

Cutting costs is the byword of our time, but it is not always clear which expenditures are essential and which can be eliminated more painlessly.

Publicity Tactics: Does Old Media Still Matter?

Arielle Ford | Posted 05.25.2011 | Home
Arielle Ford

Is Old Media still relevant in today's social media world in terms of getting publicity that helps you make sales? You bet. Good publicity practices should include Old Media as well as New Media.