Public health is all about doing the best we can for actual people, not a statistical and anonymous horde that exists nowhere outside of actuarial tables. That doesn't always align with the greatest profits for some large corporation. In fact, it almost never does, because of the time horizons involved.
Now is the time for the health sector to seize the moment, and remake itself from an industry that treats illness to one that succeeds at preventing it. Communication is the cure for people to make better decisions, adopt positive behaviors, adhere to treatment and practices and lead healthier lives.
It may seem strange that innovation in health care is coming from the marriage of information technology and a cab company. This speaks to an unconscious bias that health is a doctor's domain. The reality is doctors know little about health and lots about illness. It is not a health care system. It is a sick care system.