Since users are tied to their IP address and booking history on individual sites, travel search engines like Priceline can customize results to show the properties that an individual is more likely to look for, and subsequently book.
This past October, one hundred disruptive entrepreneurs met at the United Nations Headquarters in New York to present their businesses, share niche knowledge, network, and celebrate impactful entrepreneurship.
How many stars did your last hotel have? I'd bet you might not know the answer to that, but you could probably make a good guess based on the level of service you received and your overall satisfaction. But what regulatory body determines these star ratings?
Priceline's pending $1.8 billion acquisition of Kayak may have come as a shock to most of the travel industry, but Priceline and Kayak conducted high-level discussions about it "from time to time over the past few years."
Just like Rockefeller was doing to small gas stations, these gigantic, well-entrenched online creatures can put smaller, independent travel businesses right out of business if they don't want to pay 35% of their revenues to these avaricious OTAs.
Online booking sites like Priceline.com and Hotwire.com have been helping hotels fill empty rooms at steep discounts for years now. But with recessionary times, come recessionary opportunities to take advantage of consumer's penny pinching desires, and a rash of companies are jumping in the game.