iOS app Android app


Pricing Your Products So You Don't Leave Money on the Table

Ira Kalb | Posted 02.09.2015 | Business
Ira Kalb

Pricing is one of the building blocks of marketing that appears to be easy to understand, but is probably one of the most difficult. Many think it is easy because we all buy products that have prices, and many believe all you have to do is sell the product for more than it costs you to earn a profit.

How to Set Prices for Your Small Business

Miranda Marquit | Posted 02.21.2015 | Small Business
Miranda Marquit

Setting prices for your small business is rarely easy. However, with a little research, and with help from emerging technology, it's possible to set prices that customers are willing to pay while providing you with the profit you need to succeed long-term.

10 Classic Studies on Pricing Psychology

Gregory Ciotti | Posted 01.25.2015 | Business
Gregory Ciotti

Utilizing smart pricing when selling your wares, be they products, services or subscriptions, is a must if you want to succeed in a competitive mark...

Qdoba Gambles on All-Inclusive Pricing

BurgerBusiness | Posted 01.20.2015 | Business

How do you set your brand apart in a tough, competitive marketplace? Mexican fast-casual chain Qdoba is finding that the concept "No charge" can help.

The Power of Customizable SAAS Price Modeling

Andre Bourque | Posted 12.13.2014 | Technology
Andre Bourque

Software as a service (Saas) pricing can be a tricky thing. Vastly different than commodity pricing, SaaS pricing strategy tends to revolve around ongoing utility rather than a cut-and-dry "flinch test."

Water: The Price Is Wrong

Benjamin Powell | Posted 08.19.2014 | Business
Benjamin Powell

As summer heats up, droughts across the nation are causing municipalities to restrict water usage. My town of Lubbock, Texas, is no exception.

What Motivates Customers to Focus on Price

Ian Altman | Posted 08.11.2014 | Business
Ian Altman

The most common opponent to which business sellers lose deals is status quo. Getting a seller to consider alternatives requires research, strategy, and hard work. In contrast, selling on price is easy.

7 Unconventional Tactics That Sell Products and Win Customers

Danny Wong | Posted 06.11.2014 | Business
Danny Wong

Your best customers will buy your product any way you sell it. But how can you "sell" new customers, more specifically, the large group of people who visit your business and leave without ever buying anything?

When Is It Okay to Discount Your Product or Service?

Ian Altman | Posted 06.10.2014 | Business
Ian Altman

Whereas most people would not be comfortable asking this type of question, it was clearly an issue on everyone's mind. In fact, I'm guessing you might be wondering the same thing.

The Responsive Pricing System

William A. Beachy | Posted 05.12.2014 | Small Business
William A. Beachy

One of the most common questions I get from young designers who are either freelancing or starting a firm is: "What should I charge for my design services?"

Follow Your Feeling, Not the Money Trail

Mitch Ditkoff | Posted 04.30.2014 | Business
Mitch Ditkoff

They gave me their business cards. I gave them mine. But on the way home, I began to feel a creeping sense of dislocation and dread -- like I was auditioning for a movie I wasn't quite sure I wanted to be in.

Innovation: How to Price it, Deliver it, and Transform Business

Ian Altman | Posted 04.12.2014 | Business
Ian Altman

I recently discovered an innovative new product that demonstrates brilliant pricing and marketing. I just had to share it with you and how to apply such innovative success to your business.

How Raising Prices Can Increase Your Sales

Dorie Clark | Posted 03.05.2014 | Small Business
Dorie Clark

It's every business executive's worst nightmare: you raise your prices, only to alienate your customers and decimate your bottom line. But what if the reverse were true?

Why Software As a Service Will Kill Accountability

Michael Morgenstern | Posted 09.29.2013 | Technology
Michael Morgenstern

I just downloaded the trial for Adobe Premiere Pro 7.0, which is available only as part of their Creative Cloud system. As explained by Wired, Creative Cloud isn't really a cloud; it's a fancy way of repackaging subscription-based software.

Pricing Pressure Is More Common Than Catching Fire

Ian Altman | Posted 07.14.2013 | Business
Ian Altman

Avoid the urge to Stop, Drop, and Roll. Instead focus your team on the notion of Stop, Swap, and Trade. What tools have you found to be effective in dealing with pricing pressure?

The Most Common Mistakes When Discussing Price

Ian Altman | Posted 04.29.2013 | Business
Ian Altman

The salesperson said, "We will only discuss price in person." Their unwillingness to share any pricing information raised a red flag. Was their pricing so offensive that they could not share it? Did they not have consistent pricing? Did they not price their meats by the pound?

The Little Red Dot: On Selling Art

Ruth Neubauer | Posted 11.07.2012 | Arts
Ruth Neubauer

Whether through a gallery or a solo show, selling is very much our wish. We are happy to be admired, but selling is another level of satisfaction. It's the Little Red Dot we're after.

Is China Inc. Corporate America's Enemy?

Tom Doctoroff | Posted 05.30.2012 | Business
Tom Doctoroff

The Chinese are (not) coming! It will be decades before Chinese corporations -- even in strategic industries such as renewable energy or information technology -- beat American, Western, and European companies on their own turf. Indeed, it may never happen at all.

Is the Price Right?

Sophie Gold | Posted 02.05.2012 | Business
Sophie Gold

Over the last couple of weeks I have been getting an increasing number of emails from business owners asking how they can correctly price their products and services so I have decide to answer their question in today post.

4 Steps To Pricing Like A Pro

Jim Schuchart | Posted 05.29.2011 | Business
Jim Schuchart

Follow these four steps to quantifying customer value and you'll be on the path to pricing like the pros.

Designing Customer Surveys That Work

MIT Entrepreneurship Review | Posted 05.25.2011 | Business
MIT Entrepreneurship Review

Don't ask your customers for their "willingness to pay." Instead, do your homework and ask them about their value drivers. Then tell them what they should pay and why, and you'll be on a happy road to higher profitability.

When Should You Think About Price?

MIT Entrepreneurship Review | Posted 05.25.2011 | Business
MIT Entrepreneurship Review

A few years ago, I worked with a product manager for a medical device company who had a burning question for me. His game-changing product was ready t...

Setting The Right Price: 5 Things You Need To Know

The Huffington Post/AOL Small Business | Julia L. Rogers | Posted 08.06.2011 | Small Business

Setting the right price for your products or services can be one of the most challenging parts of the startup process. You need to set prices that wil...

Borders To Carry $120 Libre eReader

Publishers Weekly | Posted 05.25.2011 | Books

In his conference call with analysts last week, interim Borders CEO Mike Edwards said the chain would begin taking pre-orders for a second reading dev...

Nook Offered At Barnes & Noble with $50 Gift Card

CNET | David Carnoy | Posted 05.25.2011 | Books

In a move that's sure to impact the e-reader pricing wars, Barnes & Noble has fired the first salvo with a $50 gift card offering when you purchase it...