iOS app Android app

Pricing

The Real Cost of 'Free'

Lisa Larter | Posted 08.27.2015 | Business
Lisa Larter

Have you ever gotten something for free and it fell apart and you thought, "I should have just paid for that stupid thing"?

Why It Pays to Charge More

Alex Budak | Posted 08.24.2015 | Business
Alex Budak

One of the most common questions that comes up among social entrepreneurs in our incubator is how much they should charge for their product or service. The truth is, I'm not qualified to answer that. And, honestly, neither are they.

Setting the Price for Your Novel -- What You Need to Know

Kristen Houghton | Posted 08.17.2015 | Books
Kristen Houghton

Writing is more than just getting that book finished. The smart author will want to learn as much as possible about the whole publishing business. It pays for you to be knowledgeable about all aspects that concern your book. It's your baby!

U.S. Airlines -- On a 'Collusion' Course?

Frank Islam | Posted 07.10.2015 | Business
Frank Islam

In the United States, over the past decade or so, planes have been disappearing too -- as routes and flights have been eliminated or cutback. The apparent reason for this is due to a lack of competition.

To Barter or not to Barter? There Is No Question

Asha Ramakrishna | Posted 05.27.2015 | Business
Asha Ramakrishna

You may hate me for this and think I am not progressive enough, but what I see is that although the altruistic notion of trading our craft for another's brilliant craft seems euphorically utopian, we are not ready for this.

Tobacco Marketing Increased to $9.6 Billion in 2012. Efforts to Fight Tobacco Use Must Also Intensify.

Matthew L. Myers | Posted 05.30.2015 | Politics
Matthew L. Myers

The Federal Trade Commission's latest reports on tobacco marketing are a timely reminder that the tobacco companies are as relentless as ever in marketing their deadly and addictive products, often in ways that entice kids. The huge sums spent on price discounts are especially troubling, making tobacco products more affordable and appealing to price-sensitive kids.

Pricing Your Products So You Don't Leave Money on the Table

Ira Kalb | Posted 04.10.2015 | Business
Ira Kalb

Pricing is one of the building blocks of marketing that appears to be easy to understand, but is probably one of the most difficult. Many think it is easy because we all buy products that have prices, and many believe all you have to do is sell the product for more than it costs you to earn a profit.

How to Set Prices for Your Small Business

Miranda Marquit | Posted 02.21.2015 | Small Business
Miranda Marquit

Setting prices for your small business is rarely easy. However, with a little research, and with help from emerging technology, it's possible to set prices that customers are willing to pay while providing you with the profit you need to succeed long-term.

10 Classic Studies on Pricing Psychology

Gregory Ciotti | Posted 01.25.2015 | Business
Gregory Ciotti

Utilizing smart pricing when selling your wares, be they products, services or subscriptions, is a must if you want to succeed in a competitive mark...

Qdoba Gambles on All-Inclusive Pricing

BurgerBusiness | Posted 01.20.2015 | Business
BurgerBusiness

How do you set your brand apart in a tough, competitive marketplace? Mexican fast-casual chain Qdoba is finding that the concept "No charge" can help.

The Power of Customizable SAAS Price Modeling

Andre Bourque | Posted 12.13.2014 | Technology
Andre Bourque

Software as a service (Saas) pricing can be a tricky thing. Vastly different than commodity pricing, SaaS pricing strategy tends to revolve around ongoing utility rather than a cut-and-dry "flinch test."

Water: The Price Is Wrong

Benjamin Powell | Posted 08.19.2014 | Business
Benjamin Powell

As summer heats up, droughts across the nation are causing municipalities to restrict water usage. My town of Lubbock, Texas, is no exception.

What Motivates Customers to Focus on Price

Ian Altman | Posted 08.11.2014 | Business
Ian Altman

The most common opponent to which business sellers lose deals is status quo. Getting a seller to consider alternatives requires research, strategy, and hard work. In contrast, selling on price is easy.

7 Unconventional Tactics That Sell Products and Win Customers

Danny Wong | Posted 06.11.2014 | Business
Danny Wong

Your best customers will buy your product any way you sell it. But how can you "sell" new customers, more specifically, the large group of people who visit your business and leave without ever buying anything?

When Is It Okay to Discount Your Product or Service?

Ian Altman | Posted 06.10.2014 | Business
Ian Altman

Whereas most people would not be comfortable asking this type of question, it was clearly an issue on everyone's mind. In fact, I'm guessing you might be wondering the same thing.

The Responsive Pricing System

William A. Beachy | Posted 05.12.2014 | Small Business
William A. Beachy

One of the most common questions I get from young designers who are either freelancing or starting a firm is: "What should I charge for my design services?"

Follow Your Feeling, Not the Money Trail

Mitch Ditkoff | Posted 04.30.2014 | Business
Mitch Ditkoff

They gave me their business cards. I gave them mine. But on the way home, I began to feel a creeping sense of dislocation and dread -- like I was auditioning for a movie I wasn't quite sure I wanted to be in.

Innovation: How to Price it, Deliver it, and Transform Business

Ian Altman | Posted 04.12.2014 | Business
Ian Altman

I recently discovered an innovative new product that demonstrates brilliant pricing and marketing. I just had to share it with you and how to apply such innovative success to your business.

How Raising Prices Can Increase Your Sales

Dorie Clark | Posted 04.20.2015 | Small Business
Dorie Clark

It's every business executive's worst nightmare: you raise your prices, only to alienate your customers and decimate your bottom line. But what if the reverse were true?

Why Software As a Service Will Kill Accountability

Michael Morgenstern | Posted 09.29.2013 | Technology
Michael Morgenstern

I just downloaded the trial for Adobe Premiere Pro 7.0, which is available only as part of their Creative Cloud system. As explained by Wired, Creative Cloud isn't really a cloud; it's a fancy way of repackaging subscription-based software.

Pricing Pressure Is More Common Than Catching Fire

Ian Altman | Posted 07.14.2013 | Business
Ian Altman

Avoid the urge to Stop, Drop, and Roll. Instead focus your team on the notion of Stop, Swap, and Trade. What tools have you found to be effective in dealing with pricing pressure?

The Most Common Mistakes When Discussing Price

Ian Altman | Posted 04.29.2013 | Business
Ian Altman

The salesperson said, "We will only discuss price in person." Their unwillingness to share any pricing information raised a red flag. Was their pricing so offensive that they could not share it? Did they not have consistent pricing? Did they not price their meats by the pound?

The Little Red Dot: On Selling Art

Ruth Neubauer | Posted 11.07.2012 | Arts
Ruth Neubauer

Whether through a gallery or a solo show, selling is very much our wish. We are happy to be admired, but selling is another level of satisfaction. It's the Little Red Dot we're after.

Is China Inc. Corporate America's Enemy?

Tom Doctoroff | Posted 05.30.2012 | Business
Tom Doctoroff

The Chinese are (not) coming! It will be decades before Chinese corporations -- even in strategic industries such as renewable energy or information technology -- beat American, Western, and European companies on their own turf. Indeed, it may never happen at all.

Is the Price Right?

Sophie Gold | Posted 02.05.2012 | Business
Sophie Gold

Over the last couple of weeks I have been getting an increasing number of emails from business owners asking how they can correctly price their products and services so I have decide to answer their question in today post.