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Prince Sxsw

OMG: Prince To Play Four Shows At Tiny Mission Club

Aaron Sankin | Posted 03.25.2013 | San Francisco

Hey, everybody! Prince is coming to town! Let's go crazy! Yes, you heard right. The Purple One, the Jehova's Witness who means business, the guy wh...

SXSW Makes A Major Change

DJ Louie XIV | Posted 05.17.2013 | Entertainment
DJ Louie XIV

While the initial South-by model certainly feels like a relic, a product of time when new music talent was actually discovered playing live in bars, one could say the festival is simply morphing and expanding along with the times. Whatever the reasoning, what could once almost be referred to as an industry secret has morphed over the past 10 years or so into full-blown, very public extravaganza.

South by Southwest, Year of the Aspirational Hashtag

Karen Dalton-Beninato | Posted 03.18.2013 | Entertainment
Karen Dalton-Beninato

In the heart of all this change, South by Southwest is still full of fans and musicians doing double takes in hotel lobbies to see who's who.