Ask Customers to Use Less of Your Product: The Big Heresy
Read More:
Clayton Christensen,
Patty Calkins,
Solid Ink,
The Innovator's Dilemma,
Kimberly Clark,
Arizona State University,
Printing,
Waste-to-Energy-Plants,
Disruptive Innovation,
David Steiner,
Idc,
Waste Management,
Ursula Burns,
Xerox,
Rochester,
Sustainability,
Managed Print Services,
Green Recovery,
Dow,
Green News
Xerox and Waste Management are doing something mostly unheard of: they're working with customers to use less of their traditional product or service. That's a big shift in business as usual.
Andrew Winston | Posted 05.25.2011