It may sound ridiculous at first, but a strategic deployment of the most common and visible form of personally identifiable information--the humble email address--might be enough to send a would-be identity thief packing to an easier mark.
If you think the most common cyber scam still involves deposed Nigerian royalty eliciting your help to extract fortunes from African banks, your time machine has stalled. Cyber ninjas have become far more creative, sophisticated and inscrutable.
With each click of the mouse we leave breadcrumb trails of our interests, needs and websites we stumble upon. But the majority of the companies that track us online and collect data on our activities never asked for permission.