3 Keys to Naming Your Product
Without question, naming your product is important. But it's also a great opportunity. The right name can distinguish you from the competition, as well as differentiate your product from seemingly similar offerings.
Without question, naming your product is important. But it's also a great opportunity. The right name can distinguish you from the competition, as well as differentiate your product from seemingly similar offerings.
Fred Wilson | Posted 03.10.2012
So your startup has graduated from the "building product" stage and has entered the "building usage" phase. But what does this mean for the team?
Constantin Bjerke | Posted 01.31.2012
True visionary Terence Conran's genius comes from his capacity to anticipate people's whims and needs to change the way people live, shop, eat and even educate themselves.
Constantin Bjerke | Posted 11.03.2011
Kodak cameras, Parker pens, London black cabs - iconic and familiar as they are, is it so surprising that they've all experienced a design overhaul fr...
Jerri Chou | Posted 07.31.2011
One of the first of our building series is with a company that works in something very, well, concrete. CEMEX is one of the largest building materials companies in the world.
Constantin Bjerke | Posted 07.06.2011
The Salone Internazionale del Mobile is for design what the Venice Biennale is for art and architecture. It's ...
Liza de Guia | Posted 05.25.2011
Meet Bruce Cost, the founder of Fresh Ginger Ginger Ale by Bruce Cost, an unfiltered, pure cane sugar ginger ale made in Brooklyn, NY.
Michele Colucci | Posted 05.25.2011
It's hard to see who I am when there's so much I can become! Reality bites. The key here is that the capacity of the business has to match the reality of resources, development and bodies.
Ramon Nuez | Posted 05.25.2011
The highlight of the night was being able to speak with a handful of early Microsoft Office 2010 customers.
Mike Bonifer | Posted 05.25.2011
As Steve Jobs says, you can't connect the dots looking forward, you can only connect them looking backward. A product like the iPad, can be said to have 'changed the game' only after the game, has, in fact, changed.
Waylon Lewis | Posted 05.25.2011
When Coke buys Odwalla or Pepsi buys Naked Juice, The Man dumbs the product down. It's no longer quite so high-quality, quite so green -- because The Man is about the bottom lines, not triple bottom lines.
Tom Grasty | Posted 03.12.2012