"I just wish people would stop glamorizing over startups because there is nothing cool about this. There are these outlier stories where startups come out of nowhere and get bought for millions of dollars but they're rare."
How best to remember the late, Postmodern architect Michael Graves? Probably, for the novel way he showed us how to see the world. Graves shared that way of seeing in both his humanistic reasoning and his legendary drawings.
If you thought breaking into the energy drink market was tough, at least it doesn't have the regulatory hurdles placed on alcohol. Steffan Bankier and Jordan Gutman co-founded Public House, a premium boxed wine company, back in 2012 and it's been an exhilarating challenge ever since.
Richard Bartle, one of the original coders of the whole MUD (multi-user dungeons) and gaming industry, has written an easy to comprehend and richly detailed look at the history, design, development, and marketing of virtual worlds.
Don't assume you know what customers want. You need to genuinely ask them. Better yet, you need to engage in a real dialogue, observe daily behaviors, and design an open-minded, joint discovery process.