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Product Management

4 Signs You Need a Product Roadmap

Brian de Haaff | Posted 07.29.2016 | Technology
Brian de Haaff

From sneak peeks at the specific features of a pre-launch device to snapshots of the "master plan" driving innovative brands, you can find exampl...

Why Your Company's Org Structure Matters

Luigi De Curtis | Posted 07.25.2016 | Business
Luigi De Curtis

Like LinkedIn, each company develops a product organizational structure to support the overall company strategy. And like LinkedIn, most companies continue to shift their org structures over time to support the evolving needs of the business.

Why The Best Product Managers Always Start With A Vision

Brian de Haaff | Posted 07.22.2016 | Technology
Brian de Haaff

Product managers have many day-to-day duties. But their main focus is communicating the high-level product vision across their organization -- from t...

Why Product Managers Should Use Wireframes To Communicate Across Teams

Brian de Haaff | Posted 07.21.2016 | Technology
Brian de Haaff

Wireframes are often very bare-boned. This is because they are created before front-end development or design is implemented -- the wireframe capture...

Common Pitfalls and Considerations When Evaluating Experiences

Sarah Deane | Posted 07.21.2016 | Business
Sarah Deane

With the ever-increasing popularity of focus on the Customer Experience, we are seeing a rise in the number of companies who are incorporating some form of experience evaluation for their concepts and prototypes during their creative process, in an effort to rapidly iterate and support better decision-making.

How Product Managers Prioritize Great Ideas

Brian de Haaff | Posted 07.14.2016 | Technology
Brian de Haaff

As the product matures, internal teams, customers, and partners will all have ideas on how to make the product even better. Product managers then must collect, curate, and promote those ideas into features.

Can Software Help You Generate Better Ideas?

Brian de Haaff | Posted 07.13.2016 | Technology
Brian de Haaff

Everyone wants better ideas. But it is often tough to capture ideas in a manageable way -- and even tougher to organize and implement them. Product teams especially need a way to quickly capture, categorize, and prioritize ideas.

5 Questions That Help Product Managers Define Customer Personas

Brian de Haaff | Posted 07.11.2016 | Technology
Brian de Haaff

Product managers are the champions of their product. It's their job to take "what if" ideas and turn them into actionable realities. But it is also their responsibility is to ensure that the ideas they choose to act upon map to the needs of customers.

3 Ways Great Product Managers Prioritize Feature Requests

Brian de Haaff | Posted 07.08.2016 | Technology
Brian de Haaff

Product managers are busy people. And while meetings with marketing, sales, engineering, design, and support teams may fill their weekly calendars, it is the work of managing ideas and feature requests that most commands their attention.

The Perfect User Story Template for Product Managers

Brian de Haaff | Posted 06.26.2016 | Business
Brian de Haaff

Have you ever heard someone in software development refer to a "user story"? It sounds like a fairy tale, but a user story is actually a integral part...

How Product Managers Quickly Define Customer Personas

Brian de Haaff | Posted 06.17.2016 | Business
Brian de Haaff

Customer personas are fictional characters that product managers create to represent the different, common users of a specific product. They exist to help product managers communicate research about their ideal groups of users -- and give human faces to these groups.

Why Agile Release Planning is Critical for Product Management

Brian de Haaff | Posted 05.24.2016 | Technology
Brian de Haaff

A product release is the launch of a new product or a combination of features that will provide value to customers or users. Digging deeper, a release...

3 Tips for Grooming Your Product Backlog Effectively

Brian de Haaff | Posted 05.05.2016 | Technology
Brian de Haaff

A product backlog is a prioritized inventory of features, defects, or technical work that has yet to be worked on. It should be work that is considered valuable from the product owner's perspective.

The Scrum Master vs. the Product Manager

Brian de Haaff | Posted 04.04.2016 | Technology
Brian de Haaff

A scrum master is a member of a software development team that is practicing scrum -- the best known and most widely used Agile software development f...

12 Principles of Agile Software Development

Brian de Haaff | Posted 03.23.2016 | Technology
Brian de Haaff

Agile software development (Agile) is a collection of software development methodologies that promote adaptive planning, evolutionary development and ...

3 Essential Elements of Winning Product Roadmaps

Brian de Haaff | Posted 03.08.2016 | Technology
Brian de Haaff

The purpose of a product roadmap is to communicate direction and progress to internal teams and external stakeholders. It shows the high-level initiatives and the planned steps to get there.

3 Roadmap Templates Every Product Manager Should Use

Brian de Haaff | Posted 03.02.2016 | Technology
Brian de Haaff

A product roadmap shows internal teams and external stakeholders where a product is going. It can be a high level strategic roadmap showing key initia...

The Best Consumer Tech Products From The Last Twelve Months

Quora | Posted 02.29.2016 | Technology

I'm going to mention two very recent launches where the product and launch planning went quite well. Both are Homebrew investments.

3 Key Responsibilities of Successful Product Managers

Brian de Haaff | Posted 02.26.2016 | Technology
Brian de Haaff

As a product manager, you may actually end up playing one of multiple roles on any given day. You wear multiple hats and do things that no one else wa...

7 Tools Every Product Management Team Needs

Brian de Haaff | Posted 02.25.2016 | Technology
Brian de Haaff

Product managers have mostly been ignored by software vendors. Historically, there were very few purpose-built tools available for them to set strateg...

8 Careers Built on Product Management

Brian de Haaff | Posted 02.24.2016 | Technology
Brian de Haaff

Product management continues to expand as a profession. And demand for qualified product managers is growing at every level. There are a variety of roles and responsibilities depending on experience level that you could potentially find yourself in.

How Successful Product Managers Handle Feature Requests from VCs

Brian de Haaff | Posted 01.22.2016 | Technology
Brian de Haaff

You just received another feature request, but this one is different. It's a bad idea like many of the others. But, it's from one of your highly cele...

The One Habit That Will Wreck Your Product Management Career

Brian de Haaff | Posted 01.08.2016 | Business
Brian de Haaff

I read a lot of articles about product management. And recently I noticed a curious concept: the notion that product managers should do away with release dates.

So, You Are a Non-Technical Product Manager

Brian de Haaff | Posted 12.30.2015 | Technology
Brian de Haaff

I do not have a degree in computer science or electrical engineering or anything close, but I've always worked in technology. When I jumped into my first product management job many years ago, I was over my head.

5 Low-Pressure Strategies to Sell Smarter

Danny Wong | Posted 12.28.2015 | Business
Danny Wong

A high-pressure sales approach often makes leads and prospects uncomfortable. Potential clients want to be courted without feeling the pressure from a persistent sales pitch. Sales expert Bob Burg believes "a low-pressure--even no-pressure--[sales] approach will ultimately result in far more sales (not to mention greater career satisfaction for its practitioners)."