Product Placement

Should More Books Feature Product Placement?

| Posted 04.19.2012

Read More: James Bond, Literary Product Placement, Product Placement in James Bond, Video, Product Placement in Books, Product Placement, Ebook Product Placement, Books News

By David Gaughran For Indiereader.com It’s one of the most recognizable quotes in the history of cinema: “Shaken, but not stirred.” The phras...

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Bland. James Bland.

Doon Baqi | Posted 04.04.2012

Read More: Daniel Craig, James Bond Martinis, James Bond, Shaken Not Stirred, Product Placement, Advertising, James Bond Skyfall, 007, Heineken, James Bond Heineken, Skyfall, Entertainment News
Doon Baqi

Bringing in Daniel Craig seemed a subtle departure from the other Bonds. But, even in going more gruff, he still drank martinis, the proverbial tonic of refinement. Well, my devoted Bond comrades, it's all about to end. He is ditching the martini for a Heineken.

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Oscars Introduce Best Supporting Product Category

James Napoli | Posted 04.24.2012

Read More: Twilight Saga, The Help, The Oscars, Academy Awards, The Girl With the Dragon Tattoo, Movies, Entertainment, Celebrities, Product Placement, Comedy News
James Napoli

Viewers of this year's Academy Awards will see the coveted gold Oscar statuette handed to a company that did the best job of gracelessly shoehorning its product into an otherwise perfectly adequate movie scene.

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How Tom Cruise Is Stealing Your Liberty

Seth Engel | Posted 03.04.2012

Read More: Apple, Mission Impossible Apple, Product Placement, Privacy, Mission Impossible, Technology News
Seth Engel

In a Hollywood where movies and advertisements are inching towards each other, Mission Impossible takes a humongous leap.

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Some News Guests Are Paid To Promote Products On Air

The Huffington Post | Katherine Fung | Posted 12.07.2011

Read More: Video, Product Placement, Morning News, Morning News Shows, Alison Rhodes Safety Mom, Today Show, Plugola, Alison Rhodes Today, Today Show Product Segments, Alison Rhodes, Payola, Media News

Be wary the next time you turn your TV on: that news segment about the latest gadget might actually be a paid product placement. News shows are st...

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Rabbi As Pitchman?

Rabbi Jason Miller | Posted 10.03.2011

Read More: Product Placement, Advertising, Judaism, Advertising Rabbi, Blatant Product Placement, Clergy and Advertising, Pastor Joe Nelms, Religion and Advertising, Pulpit Advertising, Nascar Prayer, Religion News
Rabbi Jason Miller

It seems like everyone's a pitchman today. But what about clergy? Can religious leaders sell out, too?

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James Bond Sells Out

Posted 07.03.2011

Read More: James Bond Product Placement, Bond 23, Quantum of Solace, Bmw, Sony, Mgm, Aston Martin, Product Placement, Daniel Craig, Movies, James Bond, Entertainment News

James Bond's only loyalty is to the Queen, and being a badass: for 50 years, no temptress or evil Communist villain could lure him. Turns out, what th...

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Morgan Spurlock: Mr. Product Placement

Marshall Fine | Posted 06.22.2011

Read More: Sheetz, Jet Blue, Jeff Gordon, Around the World in 80 Days, Morgan Spurlock, M&Ms, Heroes, Woody Allen, Thomas Edison, Altoona Pa., Nissan Rogue, Jules Verne, Movies, Marshall Fine Interview, Pom Wonderful, Marshall Fine, Old Navy, E.T., Hayden Panettiere, Product Placement, Pom Wonderful Presents: The Greatest Movie Ever Sold, Reese's Pieces, Documentary, Mini, Morgan Spurlock Interview, Reese's Cups, Hyatt, Sao Paolo Brazil, Super-Size Me, Entertainment News
Marshall Fine

The suit is by Ted Baker of London and Morgan Spurlock owns three copies: charcoal gray, nicely fitted, festooned with lavishly embroidered logos of h...

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Apple: The King Of Movie Product Placements

The Huffington Post | Amy Lee | Posted 05.25.2011

Read More: Apple Movie Placement, Apple Product Placement, Product Placement, Technology News

Apple appeared in more box office hits than any other brand--but it's a mixed victory. Apple products appeared in 30 percent of 2010's number one mov...

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WATCH: The Most Obvious Movie Product Placements

Posted 05.25.2011

Read More: Video, Filmdrunk, Funny Movie Product Placement, Product Placement, Movie Product Placement, Comedy News

Oliver Noble of Filmdrunk compiled this impressive mashup of all the most noticeable product placements in movies, and we are stunned at how many ther...

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Books That Sell

Laurence Hughes | Posted 05.25.2011

Read More: Edgar Allan Poe, Henry Miller, Ernest Hemingway, Mutiny on the Bounty, Hannibal Lector, Literary Classics, Lorraine Hansberry, Charles Dickens, Ford Maddox Ford, Herman Melville, E.M. Forster, J.D. Salinger, Product Placement, Leaves of Grass, Alexandre Dumas, Shakespeare, Mark Twain, Advertising in Books, James Bond, Books News
Laurence Hughes

Twitter was all atwitter about a recent Wall Street Journal opinion piece which argued that the increasingly difficult economics of the publishing business will soon lead to advertising in ebooks.

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Digital: Mad Men Google Bombing for Fun -- and Profit?

Noah Mallin | Posted 05.25.2011

Read More: Mad Men, Product Placement, Television, World War II, Facebook, Google, Amc, Automotive Navigation System, Television Program, Lyle Evans, Business News
Noah Mallin

Historically, it's been tough to measure the effectiveness of product placement, but search engine queries can provide insight. The immediate online response of a big swath of viewers is hard to beat.

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What's Next From Lady Gaga, a Snuff Film?

Jim Schumacher and Debbie Bookchin | Posted 05.25.2011

Read More: Social Criticism, Children, Telephone Video, Violence, Lady GaGa, Objectification of Women, Media, Music, Culture, Politics, Kids, Product Placement, Celebrity, Video Games, Madonna, Women's Movement, Entertainment, Beyonce, Cultural Criticism, Entertainment News
Jim Schumacher and Debbie Bookchin

Is it really too much to ask that a child be allowed to reach adulthood without thinking that watching two women engaged in a jailhouse beating is prerequisite foreplay for a satisfying sexual encounter?

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"Jay Leno Show" #1 In Product Placement

Variety | Posted 05.25.2011

Read More: Product Placement, Jay Leno, Jay Leno Product Placement, Media News

Finally -- a Nielsen chart in which "The Jay Leno Show" is a dominant No. 1. But this probably isn't a measurement that NBC will care to emphasize. A...

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Is Mad Men the Ultimate in Product Placement?

Vivian Norris | Posted 05.25.2011

Read More: Drug Rehabeconomy, Americana, Mad Men, Sex in the City, Bay Watch, USA, Export, Product Placement, Eurotrash, Dallas, Vegas, Blue Chip, Entertainment News
Vivian Norris

What ad men did to America was make us into consumers. And that is what brought us down. Maybe Mad Men will help us understand what went so terribly wrong so that we might do it better this time around.

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UK TV To Allow Product Placements

Guardian | Jo Adetunji | Posted 05.25.2011

Read More: British TV, Product Placement, United Kingdom, Product Placement UK, Media News

But while product placement is rife in film, British television programmes have long had to make up fictional products, such as pints of Newton & Ridl...

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"Ugly Wudi," Chinese "Ugly Betty," One Long Product Placement

AdAge | Produced by | Posted 05.25.2011

Read More: Chinese Ugly Betty, Ugly Betty, Ugly Wudi, Product Placement, Media News

As it goes into its third season as a smash TV hit across the mainland, the Chinese version of "Ugly Betty" is also pioneering new levels of product-p...

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Automakers Push Key Vehicles Through Fall TV Shows

AP | BREE FOWLER | Posted 05.25.2011

Read More: Product Placement, Car Product Placements, Media News

NEW YORK — In this fall's TV season, a secret agent speeds around in a Chevrolet Camaro, a man tries to save the world with the help of a Dodge ...

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Networks Tell FCC: Don't Regulate Product Placements

Variety | William Triplett | Posted 05.25.2011

Read More: Fcc, Mpaa, FCC Product Placement, Product Placements, Product Placement, Media News

The MPAA, the parent companies of the Big Four nets and other biz heavyweights have told the Federal Communications Commission that there's no need fo...

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Product Placement Down 14.8% But Still Incredibly Prevalent

New York Times | Stuart Elliott | Posted 05.25.2011

Read More: Product Placements, Product Placement, Media News

The number of product placements on television declined in the first half of the year, according to a report, but the reason does not seem to be becau...

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Chris Brown's Hit Song, "Forever," Also a Wrigley's Gum Commercial is a Hard Piece to Swallow

Nina Spezzaferro | Posted 05.25.2011

Read More: Media News, Chris Brown, Product Placement, Wrigleys, Business News
Nina Spezzaferro

My first reaction was disgust and outrage at having been deceived yet fascination at how Wrigley was able to get a "jingle" all the way to the top of the pop charts.

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Product Placement Comes To TV News

New York Times | Stephanie Clifford | Posted 05.25.2011

Read More: KVVU Las Vegas, Product Placements Tv News, KVVU Las Vegas Mcdonalds, Product Placement, Product Placements, TV News Mcdonalds, Media News

Name-brand products make regular appearances on television shows, where they are typically written into a drama, comedy or reality program. "American ...

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FCC Says It May Crack Down On Product Placements In TV Shows

AP | JOHN DUNBAR | Posted 05.25.2011

Read More: Fcc, Product Placement, FCC Product Placement, Federal Communications Commission, Media News

WASHINGTON — A stealthy form of advertising in which products are featured on television shows as props and even woven into story lines has draw...

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Ad Industry Increasingly Relying On 'Branded Entertainment' To Market Products

New York Times | LOUISE STORY | Posted 05.25.2011

Read More: Fcc, Pepsi, Product Placement, Advertising, Federal Communications Commission, Business News

Advertising is often like a game of cat and mouse. Consumers try as hard as they can to run away from sales pitches and commercial jingles, so markete...

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