iOS app Android app

Product Placements

Networks Tell FCC: Don't Regulate Product Placements

Variety | William Triplett | Posted 05.25.2011 | Media

The MPAA, the parent companies of the Big Four nets and other biz heavyweights have told the Federal Communications Commission that there's no need fo...

Product Placement Down 14.8% But Still Incredibly Prevalent

New York Times | Stuart Elliott | Posted 05.25.2011 | Media

The number of product placements on television declined in the first half of the year, according to a report, but the reason does not seem to be becau...

Product Placement Comes To TV News

New York Times | Stephanie Clifford | Posted 05.25.2011 | Media

Name-brand products make regular appearances on television shows, where they are typically written into a drama, comedy or reality program. "American ...

NBC Takes Product Placement Online With New Rosario Dawson Series

AP | Posted 05.25.2011 | Media

BURBANK, Calif. — A newly formed NBC Universal production unit is teaming up with an advertising agency to create programs around sponsors' prod...

Webisodes Offer Marketers Venue For Subtle Product Placements

New York Times | Elizabeth Olson | Posted 05.25.2011 | Media

American Eagle Outfitters, the retailer that sells jeans, T-shirts and hoodies for the 15- to-25-year-old set, has been at the forefront of the trend ...