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Bringing the Power of Advertising to Giving Back

Rachael Chong | Posted 08.10.2013 | Impact
Rachael Chong

Jenifer Willig knows a thing or two about what motivates consumers and companies. She made a career engaging consumers through advertising for nearly ...

How An Advertising Executive Turned Her Expertise In Selling Things Toward Good

Rachael Chong | Posted 07.30.2013 | Impact
Rachael Chong

Susan Smith Ellis, the former CEO of (RED), went from a top ad agency to a different sort of marketing job: Getting people to buy products that also g...

Help Moms in Life-or-Death AIDS Fight

Christy Turlington Burns | Posted 01.31.2012 | Impact
Christy Turlington Burns

Just as we have the knowledge to prevent almost every mother from dying needlessly in pregnancy and childbirth, we can prevent 390,000 children being born HIV-positive, most of whom will die by their second birthday.

Cause ... It Matters

Tess Finkle | Posted 01.01.2012 | Impact
Tess Finkle

Following the media frenzy of (PRODUCT) RED, big businesses seem to be increasingly open to cause marketing as an alternative to general philanthropy.

From Good for Good

Tamsin Smith | Posted 11.09.2011 | Impact
Tamsin Smith

My fellow panelists and I have been challenged to illustrate "What Good Looks Like" with three examples of innovative solutions from non-profits, foundations, or social enterprises.

Penelope Cruz Styles Celebs In Gap For French Vogue Cover (PHOTOS)

Posted 05.25.2011 | Style

Actress Penelope Cruz served as the guest editor for May's French Vogue and, "She was very intense and precise about what she wanted," associate edito...

Global Fund and (RED) Provide Hope at Tema General Hospital in Ghana

Christy Turlington Burns | Posted 05.25.2011 | Impact
Christy Turlington Burns

I was inspired recently by the miraculous progress I saw at a hospital in Ghana. Their expanded treatment with antiretroviral drugs is giving many a new chance at life.

(RED) at Work in Rwanda

Susan Smith Ellis | Posted 11.17.2011 | Healthy Living
Susan Smith Ellis

I've just returned from my first visit to Rwanda, where (RED) funds have been hard at work. A friend once told me that Rwanda either breaks your heart or fills you with hope. I came away hopeful.