Jenifer Willig knows a thing or two about what motivates consumers and companies. She made a career engaging consumers through advertising for nearly ...
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Susan Smith Ellis, the former CEO of (RED), went from a top ad agency to a different sort of marketing job: Getting people to buy products that also g...
Just as we have the knowledge to prevent almost every mother from dying needlessly in pregnancy and childbirth, we can prevent 390,000 children being born HIV-positive, most of whom will die by their second birthday.
Following the media frenzy of (PRODUCT) RED, big businesses seem to be increasingly
open to cause marketing as an alternative to general philanthropy.
My fellow panelists and I have been challenged to illustrate "What Good Looks Like" with three examples of innovative solutions from non-profits, foundations, or social enterprises.
Actress Penelope Cruz served as the guest editor for May's French Vogue and, "She was very intense and precise about what she wanted," associate edito...
I was inspired recently by the miraculous progress I saw at a hospital in Ghana. Their expanded treatment with antiretroviral drugs is giving many a new chance at life.
I've just returned from my first visit to Rwanda, where (RED) funds have been hard at work. A friend once told me that Rwanda either breaks your heart or fills you with hope. I came away hopeful.
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