It's no secret that browsing around Kickstarter.com offers tons of great lessons about business pitches, marketing, content, investing, and more. It's a plethora of business plans and ideas, and you'll always see examples that show both the good and the bad.
Every business want that illusive 5 figure launch when they're launching a new product or service. However, to achieve 5 figures in just a day or two seems within the realms of fantasy to some businesses, and this is their short fall.
In many ways, Winston represents the perfect reputation zeitgeist for the NFL. He's an awesome football player with perceived character issues. That makes him less likable, and in the case of some Tampa Bay fans -- particularly women -- he hurts the overall experience.
Piazza is an education platform startup that is quickly becoming a staple for university students. Using the Piazza platform, students get to ask questions and have them answered by fellow students, TAs and Professors.
Elijah Murray's entrepreneurial journey is one that was filled with its fair share of ups and downs, along with spontaneous moments that have altered the course of Murray's career. As I asked him to talk about how he got to where he is today, Murray was able to clearly articulate every step.
Have you ever gotten nowhere over the phone with a manager, consumer relations person, or an automated help-line and just given up? Next time, be nice but determined on your quest for quality on the road to consumer power.
Without question, naming your product is important. But it's also a great opportunity. The right name can distinguish you from the competition, as well as differentiate your product from seemingly similar offerings.
As Steve Jobs says, you can't connect the dots looking forward, you can only connect them looking backward. A product like the iPad, can be said to have 'changed the game' only after the game, has, in fact, changed.
When Coke buys Odwalla or Pepsi buys Naked Juice, The Man dumbs the product down. It's no longer quite so high-quality, quite so green -- because The Man is about the bottom lines, not triple bottom lines.