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Professional Copywriting

From Public School Teacher to World-Traveling Copywriter

M. Shannon Hernandez | Posted 01.18.2016 | GPS for the Soul
M. Shannon Hernandez

Three years ago, I was a public school teacher, teaching 8th grade English Language Arts in New York City. When Hurricane Sandy slammed our coastline ...

The Five Most Persuasive Words in the English Language

Gregory Ciotti | Posted 02.11.2013 | Small Business
Gregory Ciotti

There are certain power words that hold more sway over our decision making process than others... And you might be surprised just how effective these deceptively simple words can be.