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Programmatic Advertising

(VIDEO) OpenX By The Numbers: Profit Up 3x In Two Years

Andy Plesser | Posted 02.11.2016 | Business
Andy Plesser

Eight years after launching as an ad-tech platform for publishers, OpenX is growing its business at a tear. "Our net revenue (was) $140m in 2015, whi...

Branded Content: The Currency of Connection

Tom Doctoroff | Posted 01.10.2016 | Business
Tom Doctoroff

The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?

Ad(tech) Men

Oliver Leung | Posted 01.07.2016 | Business
Oliver Leung

Advertising has come a long way since the Internet could fit into our pockets. The reliance on chronic, repetitive effort is being replaced by machines, which could do what humans couldn't in fractions of a second.

To Save TV Advertising, We Had to Destroy It

David Rodnitzky | Posted 01.05.2016 | Business
David Rodnitzky

TV advertising - the stalwart of American marketing for the last 50 years - is going through a radical transformation. Driven by innovations in how ad...

Programmatic 3.0

Advertising Week | Posted 09.22.2015 | Business
Advertising Week

By Elizabeth Harz, President, Media, Adara What does programmatic 3.0 look like? At the intersection of Madison Ave and Silicon Valley labels like ...

Programmatic TV: What's Holding it Back?

John Holmes | Posted 08.14.2015 | Business
John Holmes

"What do you mean by programmatic TV?" That's usually the first question I get when mentioning the new medium. And that's the thing: programmatic TV isn't even about the programmatic part...yet.

Here's How Programmatic Ads Are Reshaping Media

Beverly Macy | Posted 07.08.2015 | Business
Beverly Macy

Is this creepy or helpful? You check out a pair of shoes online, and suddenly - there they are in your Facebook news feed. That's programmatic marketing. Or, you're a mom and you bought a new stroller at Babies 'R Us and now you see an ad for birth announcements from a company like Shutterfly.

Magazines Thrive, Still Surprise

Magda Abu-Fadil | Posted 06.29.2015 | Media
Magda Abu-Fadil

Can print magazines survive, thrive and surprise, what with all the existing online, digital and mobile fare? Absolutely, say media industry experts, adding that those who have declared magazines' demise are off-track.

Breaking the Code: How the Ad Council Uses Tech for Social Good

Saeed Jabbar | Posted 05.12.2015 | Home
Saeed Jabbar

Chances are you've come across a public service announcement (PSA) from the Ad Council, such as their recent "Love Has No Labels" campaign that went viral with over 86 million views. I interviewed Laurie Keith, Director of National Media Accounts at the Ad Council, to shed some light on how technology is used to empower their campaigns.

Programmatic Ad Buying: To Ad Agency or Not? That Is the Question

Jeffrey Hayzlett | Posted 03.01.2015 | Business
Jeffrey Hayzlett

If you're considering programmatic advertising, there's one big question the c-suite must ask themselves -- ad agency or in-house?

Ad Fraud and Advertisers: Time to Pick Your Poison

Robert Bardunias | Posted 01.19.2015 | Technology
Robert Bardunias

Programmatic technology is the ultimate key to enabling the fight against ad fraud, click fraud, and most importantly, consumption fraud. Without embracing Programmatic's role in delivering content, the digital advertising industry will be setting itself up for failure.

Global Digital Media Factbook 2014-15 Helps Firms Strategize

Magda Abu-Fadil | Posted 12.27.2014 | Media
Magda Abu-Fadil

How can media firms strategize, plan budgets, and decide where to allocate their resources effectively?

The Wild Wild West of Brand Safety

Robert Bardunias | Posted 12.14.2014 | Technology
Robert Bardunias

When the Internet stomped down its size 22 shoe and declared itself the new king of content back in the 1990s, it did more than expand information and connect the unconnected. The Internet took the comfy cozy world of advertising and shook it to its core.

(VIDEO) Google's Chip Hall Reveals 'The Programmatic Playbook'

Andy Plesser | Posted 11.15.2014 | Technology
Andy Plesser

COLOGNE, Germany - Google's DoubleClick Ad Exchange buyer development head thinks he has the recipe to create "a very nice virtuous cycle where every...

Cross Screen Content -- Do or Die

Alvin Bowles | Posted 06.10.2014 | Media
Alvin Bowles

Companies that are looking to understand their customers and how they consume content are going to lead the way in this dynamic and continually evolving space.