Global energy consumption is on a path to grow 30-50 percent over the next 25 years, bringing with it, in many countries, increased local air pollution, greenhouse gas (GHG) emissions, and oil consumption, as well as higher energy prices.
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As a nation we can absolutely use loss-aversion and Prospect Theory in our daily, social and political lives. Maybe it's time we all become behavioral economics groupies.
Daniel Kahneman is one of the most important thinkers on human decision making. The Princeton psychologist won the Nobel Prize in economics in 2002 fo...
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