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Prospect Theory

Loss-Aversion: From Lindsay to the Deficit

Jennifer Ketcham | Posted 11.20.2012 | Los Angeles
Jennifer Ketcham

As a nation we can absolutely use loss-aversion and Prospect Theory in our daily, social and political lives. Maybe it's time we all become behavioral economics groupies.

Balancing Money & Happiness: A Discussion With Daniel Kahneman (VIDEO)

Laura Rowley | Posted 12.12.2011 | Fifty

Daniel Kahneman is one of the most important thinkers on human decision making. The Princeton psychologist won the Nobel Prize in economics in 2002 fo...