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Don't Provoke, Evoke

Greg J. Stone | Posted 07.23.2016 | Media
Greg J. Stone

Tony Schwartz believed that advertising should evoke, not provoke -- meaning that it ought to stimulate emotions rather than simply assert messages.

Save Water, Get Sexy: VIDEO (NSFW)

Ben Droz | Posted 11.16.2014 | Impact
Ben Droz

The drought in California is easy to forget about when the water runs fine and our daily lives hardly feel affected. But the reality is that the U.S. ...

Daido Moriyama: A Photograph Is the Result of a Momentary Thought

Johan Kugelberg | Posted 02.09.2014 | Arts
Johan Kugelberg

In Moriyama's work an antidote for this pop art society of façade can be found, ever as potent as the work of Raoul Vaneigem; an immersion into the stark melancholic beauty of the discarded moments of life at its most ordinary.