I was among the first to test out the newest device from Sony, the PS4, which is being marketed as a gamer's best friend. From a marketer's standpoint, the PS4 offers an opportunity to impact both teen and adult gamers with immersive and relevant ad experiences.
The most famous business presentation of the last 30 years was Steve Jobs' 2007 introduction of the iPhone. His full presentation lasted about 51 minutes. Sony's presentation lasted 140 minutes. And they never showed so much as a picture of the PS4.