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Psychographics

Gifts, Social Media and Online Privacy

Jeremy Harris Lipschultz | Posted 04.27.2014 | Technology
Jeremy Harris Lipschultz

Raise your hand if you have ever purchased the wrong gift. The $60 billion annually spent in the United States on unwanted presents is a frustrating problem that can be solved, Fligoo CEO and startup co-founder Lucas Olmedo says.

Birds of a Feather Shop Together

Auren Hoffman | Posted 05.25.2011 | Business
Auren Hoffman

Public connections data can enable marketers to better understand their consumers and provide a more product recommendations based on the consumers' friends' interests and buying behavior