Told we can have it all, we heard we must do it all. Told we can do anything, we heard that whatever we choose to do, it better be something good... and we better do it perfectly.
When your best intentions go south, new research suggests that it wasn't the devil that made you do it. It was your brain.
A paper in the June, 2011 issue of Psychological Science by Krishna Savani, Nicole Stephens and Hazel Markus suggests that Americans' affinity for choice comes with a social cost.